Videos are more attractive than pictures or texts. Every 8 out of 10 digital marketers praise video marketing. It helps to attract leads, increase the traffic on their websites, and directly increase sales. This is due to the increasing market needs and users’ demands. Using mobile video doubles every year as companies are likely to allocate a specific budget or increase the current budget they spend on it in 2021.
Video marketing benefits:
In today’s bustling marketing landscape, what your brand really needs is a distinct story that makes you the center of users’ attention.
Stories contribute to better marketing because they move emotions and can influence the receiver to help he/she understand complex information. A really cool story can convey the full message of a brand in less than three minutes and smart stories can help you become compelling and trustworthy. The most important benefits of this type are:
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Search engines love videos:
Search engines look for content that engages viewers. Nothing can make your audience spend more time on your website quite like a video. Not only that, but also YouTube is the second largest search engine after Google.
If you place your video on YouTube as well as your website, your visibility and your chance to appear in search increases exponentially. Moreover, if you promote your video via social media, you will guarantee better reach completely.
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Social shares:
To be clear, today the fast-paced videos are the leader in the digital marketing game. 92% of mobile video consumers share videos with others. This is your chance to have some fun and show what your company really is about.
From creating a how-to video to using Facebook Live, there is a wide range of opportunities for you to choose from. It’s not just for big brands anymore, because everyone shares interesting videos today.
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Return on investment:
83% of businesses say that video provides a good return on investment. Although video production isn’t the easiest and cheapest task yet, it shows absolutely unbelievable results. Besides, online video editing tools are getting better and more affordable, and even you can create high quality videos on your smartphone.
Another good news is that your videos don’t have to be perfect. Of course, the content is the most important! The latest research shows that videos that don’t explain the product or service clearly enough are often skipped by users. Low quality and poor design are almost not a problem, since the focus is primarily on the value of the content
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Mobile devices and videos are the best friends:
90% of consumers watch videos on their mobile phone. From Q3 of 2013, video views on mobile increased by more than 233 percent. Reports say mobile video usage is rising 100% every year. Because people love to watch videos on the go. As the number of smartphone users increases, your video audience will also increase continuously.
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Influencing purchase decisions:
90% of customers say that a product video helps them make purchase decisions, as Forbes reported that watching a video increases their likelihood of buying by 64%, according to AniMoto.
In addition, 97% of marketers stated that the video helped increase user’s understanding of their product or service, according to Hubspot.
Why is video marketing so effective:
Why videos?
With the great teaching ability of videos, 97% of marketers claim that videos help customers understand products. As for education, 97% of marketers claim that videos help customers understand products. For SEO, more than 80% of the total traffic will be due to videos by 2021. However, videos are an amazing way to share all kinds of messages. If we think in terms of practicality, a short and unique explainer video can make a huge impact when it comes to educating people about your company, product or service.
Video marketing is effective because it is easy to use, widely accessible, and can improve your SEO. Video marketing is powerful because it allows you to tell your brand’s story, showcase your business, and build relationships in the most popular way.
Video marketing statistics:
If video marketing is the future, then the future is in your hands today. You’re in the right place if you’re wondering whether it’s worth putting your efforts into video marketing for your business.
- 55% of people watch videos for more than an hour on Facebook or Twitter per week.
- Most of the videos are viewed by people between the ages of 25 and 34 on the Internet.
When it comes to the time that followers spend watching videos on the Internet, Dubai, Saudi Arabia, and Turkey take the first place in this competition, as 95% of all Internet users watch video content online on any mobile device for a good period of time.
Studies show that 54% of consumers want to watch more video content from a brand or company they support and follow.
- 88% of video marketers are satisfied with the ROI of their video marketing efforts on social media. The same report shows us that 80% of marketers also claim to be satisfied with the ROI of their video ads on social media.
Video marketers are achieving a 54% increase in brand awareness. Additionally, 93% of marketers say they have succeeded in attracting a new customer with a social media video.
Does this ring a bell?
Use these quick and easy video marketing statistics to help you create your 2021 video marketing strategy and generate the revenue you dream of.
Video marketing services Dubai:
How to make videos provide great results for you:
At Shibly Marketing, our video specialists will guide you through the entire production process, from the concept that the video will adopt, the story, ending with filming and editing. Businesses can take advantage of video marketing to generate leads, build relationships with them, and turn them into lifelong customers with whom they have a very strong relationship.
Here are some types of videos that we can help you create:
- Corporate videos
- Promotional videos
- Animation videos
Let us tell you about our secret at Shibly Marketing:
Video SEO is a crucial component of the marketing process. We ensure your video has the appropriate structured data for encoding, guaranteeing that search engines understand its content and finally rank it on search results. Most of video hosting platforms do not do this automatically. Don’t worry! Our professional team will do this for you.
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Video marketing ideas:
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Customer testimonials:
Many companies these days have lost the power of customer testimonial videos. Having short written testimonials on your website is undoubtedly beneficial, but you should also interview your best clients and convert those shots into video testimonials. These clips are considered more trustworthy compared to written testimonials. You add life to the characters of your best customer story, and making it easier for potential clients to reach these messages. If you have a lot of happy clients, it can be every week video content for your business.
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How-to-do videos:
Not only do you tell your customers how they can use your product, but show them how by watching a detailed video of your product or service. Explain how your products can help them through a video with detailed steps about it.
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Behind the scenes:
Who wouldn’t like to take a peek at behind-the-scenes processes in your business? These videos will make them feel that you are offering something exclusive to them. This can give them the sense of belongingness to your brand, which will build a stronger relationship as well as increasing interest in your product or service. If you have something new, share it with your audience to spark their interest.
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Thank you video:
You probably already use email or social media to thank your customers, but what about a video? Engaging with your customers after purchase helps your business get great word-of-mouth recommendations and repeated visits. Once you create your video, it’s easy to share a thank you message.
If you have a loyal customer for your brand or a customer who routinely makes big purchases, why don’t you create a thank you video for them? Your caring customers will feel as though you have come to their door to thank them in person and will remember this personalized gift as they make their next purchase.
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“Meet our team” video:
Create a 10-minute video that outlines the hobbies, sports, and personal interests of each team member in your company.
NO NO! It sounds really stupid! Followers will skip it!
- Instead, create a short video that quickly introduces viewers to your team members. Sharing your team’s names and photos builds trust and memorable brand name.
Types of video marketing:
Video production takes a lot of work, but it’s totally worth it once you get the final result. Before you begin, think about the type of video you want to create. Here are the top seven types of videos that you can use in your video marketing strategy along with the ideas we mentioned in the previous paragraph:
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The explainer video:
If your business offers a service or product that is not immediately understood, a demo video on your homepage or landing page might be what your customers really need. These videos usually feature animations with a voiceover explaining what your product or service offers to the audience.
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A company’s culture video:
Corporate culture videos have the core purpose of highlighting your corporate spirit to potential clients. The goal here is not to sell a product or service, but rather to promote your brand as a whole.
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Entertainment videos:
Any video whose primary purpose is entertainment will receive support and engagement in some way through the development of a humble product or an accurate branding.
- For example, real time marketing can be added if it contains a humorous element that serves your brand and product.
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A live streaming video:
Live streaming video used for marketing purposes is a fairly new phenomenon. Aside from the simultaneous broadcasting of annual meetings or events (such as presentations of an Apple product launch) and live media engagements of “live events” of notable events, there is still little development in live streaming video until this day.
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An event video:
Event videos are so important for businesses. It includes sharing footage of these corporate-sponsored events and creating marketing and informational videos from attendees at a large trade fair or annual events, for example.
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Educational videos:
Instructional videos can be very popular. You can focus on videos that teach your target audience something they want to know.
Brands often use these videos to teach customers how to get the most out of their products or to build a trusting relationship with potential customers.
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Animation videos:
Animation provides a complete creative space. For this reason, it can be the ideal type to explain difficult or abstract concepts.
In addition, animations can be very attractive and entertaining. With animation apps like Animaker, anyone can create high-quality animations.
Choose the type that best suits your business orientation, and you can apply all of these types if they go with your company’s content, audience and topic covered.
How do I start a video marketing business?
Companies need to treat video marketing as an integral part of their business strategy, or else they will miss a lot and fall far behind its competitors.
When thinking about preparing any video, the following steps must be taken into consideration:
Step 1: Choose your target audience.
Step 2: Determine the goals you want to achieve from it.
Step 3: Set your video marketing budget.
Step 4: Choose the type of video and idea you want to deliver through this video.
Step 5: Select where you will post your video.
Step 6: Identify the creative elements that will make it special.
Step 7: Determine the measurement tools used to measure the success of your video.
Step 8: Start preparing your video.
Step 9: Edit your video.
Step 10: Post your video by following SEO best practices.
Too many steps and too much planning? It seems to be a little complicated.
Let’s make things easier for you. Connect Shibly Marketing and just watch how your videos will go viral!
Don’t forget that viewers actually prefer original, personalized videos that offer educational, meaningful content and a touch of professionalism.
Share a comment below if you have any questions!
Sources:
frozenfire.com/video-marketing
wevideo.com/blog/for-work/30-quick-and-easy-video-content-ideas