“People are turning to friends, celebrities, and influencers who inspire them to learn how to adjust to new norms. This presents brands with the unique opportunity to reach new consumers by partnering with influencers who have already built a strong sense of community. With that said, influencers and brands must work closely together to ensure their messaging feels both relatable and authentic.”
— Brent Villiot
Influential marketing
Today, large and small companies pay social media celebrities, who have more than a million followers, $ 10,000 or more to share a one-time post about their brand, while it’s expected that 2021 will be the year of earnings for influential marketers in general.
Influencer marketing definition “Forbes”:
Influencer marketing is a relationship between a brand and an influencer or celebrity. The influencer promotes the brand’s products or services through various marketing channels such as Instagram and YouTube. This type of marketing does more than just association a famous person with a brand. Influencers should be trusted personalities within a community and have a customized audience, along with having knowledge and experience about what they are doing.
Influencer marketing is a type of marketing that focuses on using key leaders to deliver your brand message to a larger market. Instead of marketing directly to a large group of consumers, you employ influencers to do this for you.
Influential marketing often goes hand in hand with two other types of digital marketing:
- Social media marketing
- Content marketing
Most influencer campaigns take a place on social media platforms, as they are expected to share ads through their personal social channels. Many influencer campaigns also focus on the most important component which is the content. You have to create content for influencers or they may create content on their own.
Influencer marketing, Dubai:
This type of marketing focuses on bringing your brand story to life by harnessing the power of true communication.
It helps brands engage and energize their target audience around the world through strategically and creatively influencing marketing campaigns.
It creates the most authentic connection between brand and influencer using unique and long experience, then develops and implements strategies to take your brand story to the light.
In fact, every brand has a perfect influencer that we always know, at Shibly Marketing, how to get. Agencies should connect your brand to influencers who make people interact with your brand.
Influential marketing agencies:
As you know, influencer marketing can support your business but you actually don’t know how to take advantage from it. Many influencer marketing agencies support clients from A to Z by creating effective and optimized influencer marketing campaigns.
Mostly, influencer marketing services provided by agencies focus on the following:
- Influencer search
- Contracting
- Reporting and analytics
- Content management
- Target audience identification
- Content guidelines
Influential marketing examples:
With the advanced technologies in the digital world today, anyone can be an influencer, like a model, a pet, or even a virtual character. So it shouldn’t surprise anyone to learn that one of the biggest influencers in the world today is a kid called Ryan Kaji.
Adidas is the popular brand which is one of the best influencer marketing examples. Adidas wanted to overcome its competitors, so that it decided to launch a social media marketing campaign led by Instagram influencers. The campaign focused on youth and started to boost participation and encourage the production of powerful content to attract users.
The social media marketing strategy helped this sports brand increase its sales by 24.2% between January 2015 and January 2016. During the same period, Nike sales saw a 9.1% drop in sales.
- This sports brand worked with “Selena Gomez” to start the #MyNeoShoot contest on Instagram. In addition to this, they have also created a buzz on social media by helping top Instagram influencers to ensure the effectiveness of this marketing campaign through those means. The brand encouraged fans to share their content with #MyNeoShoot to win one of the campaign’s six giveaways.
Influential marketing disadvantages:
Despite the advantages of this type of marketing, let’s take a look at the potential drawbacks of influencer marketing.
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Choosing the wrong influencer can do more harm than good:
It takes a lot of time and effort for brands to find the right influencer for their campaigns. If you don’t collaborate with the right influencers, it can cause significant damage to your brand’s reputation.
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Any mistake can cost your brand a lot:
Influencer marketing is still a relatively new strategy, so marketers are bound to make mistakes unintentionally. In fact, there is no guide to a successful influencer marketing strategy, so most of the time, brands learn from the mistakes they often make.
A big problem? Don’t worry, when you contact a professional company like Shibly Marketing, you will achieve incredible results.
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It’s difficult to measure your results:
It is possible to put a lot of effort into finding the right influencers and launching the campaign on social media, but your efforts will be in vain if you can’t track and monitor your campaign performance.
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High risk involved:
A survey shows that nearly two-thirds of companies will increase influencer marketing budgets in 2021. Unfortunately, the increased cost will not guarantee the desired results. Why is that?
If the influencer lacks the ability to create impressive content, then he/she may fail to generate the required engagement with your target consumers. In such cases, you’re only wasting your time and efforts.
Influential marketing strategies:
Like other types of marketing, influencers marketing requires very thoughtful targeting and planning. Nothing happens for free or when the inquiries of followers and friends are answered. You need greater efforts paid to achieve better results.
While Instagram influencer marketing is a well-known strategy, there are several other networks that are making notable success in this area according to Adweek, as this industry might reach $ 10 billion by the end of 2020. Other networks such as Snapchat, YouTube, and TikTok have their own group of influencers with different demographics.
Influential marketing agency Mediakix surveyed marketers at the end of 2019 to find out their views on this type of marketing for the new year:
- 89% said that ROI of influencer marketing was similar or better than other networks. The same poll indicated that 65% of marketers plan to increase their budgets for 2021.
Now, let’s move to how to create an influencer marketing strategy. Whatever platform you choose or the influencer who will be running this campaign, always consider the following guidelines:
- Define your ideal influencer
- Negotiate with the influencer
- Create content
- Choose the appropriate channel
- Measure results
- Say thank
What is Instagram influencer marketing?
If you use Instagram, you’ve likely seen influencers promoting brands and products. So you might be wondering how your brand works with influencers on Instagram too.
This leads us to the most important question:
Why do we use Instagram for influencer marketing?
First, you need to ensure that this type of campaign will produce the desired results. You already know that influencer marketing is effective, and now it’s time to determine if the application of your Instagram campaign is really the best option. Let’s take a look at some of the reasons why you should use Instagram for influencer marketing.
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Great reach:
Instagram remains one of the most popular social media platforms in the world. According to the Pew Research Center, it is the second most popular social media platform after Facebook. The report found that 32% of internet users in USA use Instagram more than Facebook.
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High participation rate:
Instagram also stands out as the most attractive social media platform. According to a study made by TrackMaven, Instagram sees an average of interactions per post that reaches 1,000 followers. The engagement rate is 29.67 on this platform, while Facebook sees an average of 16.54 interactions per post, which is less than 1,000 followers.
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A platform that embraces the most famous influencers in the world:
Instagram is the most preferable platform for influencers. Bloglovin reached out to 2,500 micro influencers and found Instagram to be their preferred platform. 59% of them say it is the most effective platform for target audience engagement.
Now the most important question is: How do you find the proper influencers?
Now it is time to search for the right influencers.
Don’t worry! It is the easiest part of this task if you follow these steps:
- Find hashtags that suit your brand.
- Search for related hashtags to your industry.
- Use effective tools.
Activities for B2B influential marketing:
Marketing in general is not easy. Although the goals may be similar, the means used are governed by constant change. What was a trand last year may become outdated this year. In other words, what works today may not work within the upcoming months.
This is why it is important to follow the latest developments in the marketing arena by marketers and keep track of current and future trends. For this reason, we are putting in your hands
the most important proprietary B2B influential marketing techniques for 2020/2021.
- Gifting: This done by giving free products and services to the influencer in exchange for reviewing or launching an advertising campaign promoting these products.
- The management of your digital presence: Allow the influencer to manage your social media accounts for a short period of time.
- Contests and giveaways: Run a contest and ask the influencer to share your event with their followers or readers.
- Co-create content: collaborating with an influencer to create content that will be shared on your website, influencer’s website, or a third-party website.
- Discount code: Give the influencer a unique discount code for your product or service that they can promote and offer to their audience.
- Affiliate marketing: this done by providing influencers with a percentage for every sale made by their promoting.
- Brand ambassadors: Create relationships with loyal brand fans who mention or promote your brand, products and services in exchange for exclusive offers, free products, or branding.
Popularity is what guarantees you a great success in marketing your products. Thus, influencer marketing is considered one of the most successful marketing strategies for products and services since many years and until today.