At the end of last July, statistics indicated that the number of internet users reached 4.57 billion people, that is, more than half of the world’s population. Do you think that this number could help you in your upcoming campaigns? The secret is digital marketing, which can target right audiences while they are having fun at home , surfing the internet, and drinking their favorite drinks. Here, digital marketing becomes the magic that attracts your audience for the least amount of effort.
Digital marketing, e-marketing or online advertising, the names are numerous but the goal remains the same, is the bridge between your audience and your brand wherever your geographical location and theirs are. Digital marketing is the umbrella term that includes all marketing efforts that use technology and electronic devices as the main tools in this task. This art that overcomes traditional marketing, and let me call it an art, is one of the most important pillars of the global economy today.
What are the major components of digital marketing?
Actually, it takes volumes to speak about the branches of this science, whose classifications vary to suit the market and business demands. However, experts say that you need to apply all of these types because they will provide benefit and meet your business needs. Now, let’s talk about the most important classifications in this field.
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Search Engine Optimization (SEO):
A set of specific improvements and modifications applied on your website in order to improve the ranking of your website with the natural search results. Truth to be told, it isn’t as simple as that, but there are some internal and external improvements that should be applied as well. However, content improvements must be focused on to achieve the desired results and obtain the first searching results on search engines.
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Social Media Marketing:
Today, it is hard to find someone who doesn’t have a digital presence on social media platforms like “Facebook”, “Instagram” and “Twitter”. Therefore, companies today tend to promote their products through these platforms. Social media channels give companies and business owners an excellent opportunity to promote products and services and reach the right audience with the easiest tools used.
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Content Marketing:
A strategic marketing that focuses on preparing and publishing valuable, relevant and consistent content to attract a specific audience and make them take specific actions. Leading brands follow this strategy to provide their audience with valuable information and benefit. You can say that content marketing today is so essential for companies, institutions and website owners to boost their performances. Some writing and research skills will completely make the content you provide stand out of the crowd and attract readers more than you can imagine.
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Affiliate Marketing:
Simply, it is a marketing process that focuses on selling or promoting the products and services of companies and other people. In return, you will get a commission for this job. “Amazon” is a perfect example of affiliate marketing strategy, in addition to “Everyday Carry” and other bright names.
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Email Marketing:
A form of direct marketing that uses emails to promote the products or services of any business. It keeps customers informed about the latest items or offers you have, and it plays the main role in raising audience’s awareness as well as keeping them constantly engaged during the buying process.
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Search Engine Marketing (SEM):
This is a very effective way to improve your SEO and drive more traffic to your website. For companies, this type is the best investment to boost their visibility and achieve effective ranking results. Search engine marketing includes all tools, techniques and strategies that help us improve the visibility of websites and pages in search engines such as “Google” and other similar sites.
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Pay-Per-Click (PPC):
These ads are a branch of online marketing in which advertisers pay a specific amount of money each time one of their ad is clicked. It’s basically a way to buy traffic to your site rather than trying to gain it naturally .In addition, this type of marketing is the most popular form of advertising. When someone looks for a specific keyword associated with their business, PPC allows advertisers to increase the visibility of their ads in the sponsored links of search engines.
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Radio and TV advertisings:
Despite the intense competition in the field of marketing, Radio and TV advertisings are a traditional advertising method that occupies our life until today. How many times does a commercial interrupt the pleasure of watching your favorite movie or listening to your best singer on the radio? Annoying, isn’t? Although we try our best to ignore these ads, we still can’t ignore the fact that they are achieving a remarkable success in the world of media until this moment.
Why do business owners today need digital marketing more than ever?
If you have been looking for an answer to this question that comes to everyone’s mind, then you are in the right place. Online digital marketing is considered as the main factor that effects the decision of purchasing or choosing certain services. It is noteworthy that digital marketing has been able to steal the thunder from the traditional marketing at the lowest prices. Today’s digital platforms allow small businesses to compete with big companies at the lowest possible costs. By following the activity of consumers in the world of the Internet, digital marketing gives us an unmissable opportunity of targeting them directly and with the easiest tools that save time and money. Direct interaction between the brand and the target audience on different platforms helps build mutual trust between the user and the brand. In a survey of 25,000 customers from 50 different countries, 90% of the respondents decided that they are going to trust the information about any brand, product or service if this information is issued by people who have previously dealt with them.
“Good marketing makes the company look smart. Great marketing makes the customer feel smart.” – Joe Chernov
Therefore, it is important to master the rules of this game to become the leader in the world of business and finance.
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*references:
- blog.marketo.com
- hubspot.com
- movingtargets.com
- E-Marketing_ The Essential Guide to Digital Marketing by Rob Stokes and the Minds of Quirk book.